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2009 Color Trends

The top drivers of trends for 2009 are no surprise - fashion, nature and the economy. These are the biggies overall—they seem to shift and evolve each year in regards to how they impact consumer trends. There are some general statements that will probably ring true for everyone.

The economy is in a recession and we see more conservatism in decorating. Colors shift to neutral but we still see individuals who are better educated about color use, who will seek out bolder color to accent the neutrals. Nature and the green movement is much more mainstream and on the conscience of everyone. We see this playing out as a more basic look toward nature and the very core, raw version of nature. Fashion seems to be running counter to the more conservative trend. We see this as a need for art, culture, beauty—fun and escape. These three drivers seem to weave and thread through the five trends that we have identified for 2009.

Vision

Conjuring images of mystery and fantasy, these soft, floral-inspired colors appear as if they were summoned from a dream, giving an enchanting aura to any home.

Roots

Embrace your culture and community with a palette of warm colors anchored to a global community that is a vibrant mosaic.

Form

Bold and simple, linear and structured, these colors enhance a home's architectural features and add a sense of Euro-modern geometry and order to any room. The details of design and the "how" of the building process are the heart of this trend.

Pure

Clean, natural colors capture the essence of ecology and preservation while the honest simplicity and sustainable sensitivity complement today's contemporary styles.